BCM322 – Contextual Essay

For the Final Assessment, my aim was to create an informative podcast/audio that helped and encouraged listeners to think about the media that was being presented to them and to educate the listeners about china and soft power. I chose to focus on the effects that the Hong Kong Protests specifically had on Chinas soft power. Doing this, I felt it was important to have a media that was written before the 2019 Protests had begun to provide contrast for the listeners.

I wanted to showcase three different types of media that spoke about Chinas soft power to give my audience a greater understanding of what soft power is and how it relates to one of the biggest economic powers in the world. I Chose to record myself using garage band on my laptop as it was the most accessible program to me. The way I conducted the podcast was by writing out a script for myself so that I could take time to go over the media I was discussing and to allow myself to have the information I needed at hand, lending to the aim of making the podcast educational and informative. This also allowed me to be able to include a transcript post for those who did not want too or where not able to listen to the podcast but where still interested in the topic.

I started explaining what soft power is and by explaining the reason for the protests in Hong Kong.  This was to make sure that every listener was up to date about the issues happening in Hong Kong and that they understood soft power and its factors. I then go into explaining what three different media, on Chinas soft power, are saying and the way they answer my overarching question of “what effect do the protests in Hong Kong have on China’s soft power?”. I then encourage my listeners to look at the articles I have been talking about for themselves and to also look at the articles I have linked in my blog as further reading.

I used my research done for the group peer teaching assessment to help with the decision of what articles I would include in my podcast as I was able to gain an understanding of the type of articles that have been written about my topic. An issue I had was finding articles about China’s soft power that were written before the protests began. The first article was the hardest one for me to find because of this reason, however, it meant that the other two articles were easy to find and I has plenty of options to choose from.

During the production of my digital artefact, I found the actual recording of the podcast the most challenging part. This could be due to my lack of experience in recording my own voice and making it be of a high/professional production quality. This is part of the reason I chose to make a podcast, other than making it accessible to a wide audience, was to be able to challenge myself and gain new experiences.


References – Digital Artefact

BBC News. (2019). Hong Kong protests explained in 100 and 500 words. [online] Available at: https://www.bbc.com/news/world-asia-china-49317695 [Accessed 28 Oct. 2019].

Huang, C. (2019). Chinese soft power is a carrot being undermined by a stick. [online] South China Morning Post. Available at: https://www.scmp.com/week-asia/opinion/article/3033751/chinese-soft-power-carrot-being-undermined-stick [Accessed 28 Oct. 2019].

South China Morning Post. (2017). Soft power is about influence not control. [online] Available at: https://www.scmp.com/comment/insight-opinion/article/2104686/soft-power-about-influence-not-control [Accessed 28 Oct. 2019].

Spence, A. (2019). Hong Kong in the Balance. [online] Council on Foreign Relations. Available at: https://www.cfr.org/article/hong-kong-balance [Accessed 28 Oct. 2019].

WAGNER, J. (2019). The Effectiveness of Soft & Hard Power in Contemporary International Relations. [online] E-International Relations. Available at: https://www.e-ir.info/2014/05/14/the-effectiveness-of-soft-hard-power-in-contemporary-international-relations/ [Accessed 5 Sep. 2019].


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