Collaborative Media Ethnography


Ethnographic research often takes an in depth culture or society and the way it operates. According to Simon Coleman and Bob Simpson, “Ethnography is the recording and analysis of a culture or society, usually based on participant-observation and resulting in a written account of a people, place or institution” This type of requires consent and collaboration from both, the researcher and the culture or society being researched.

Luke Eric Lassiter defines collaborative ethnography as an approach to ethnographic research that deliberately and explicitly focuses on collaboration at every point of research. To me, ethnographic research is inherently collaborative, in his words, “collaborative ethnography moves collaboration from its taken-for-granted background and positions it on center stage.”

There is great potential to this type of research, but also great challenges. One potential is that it can foster a greater understanding of different cultures and ways of life, and if there is collaboration from said culture, then the information is going to be more accurate. Although a challenge to this can be that the information that is given, can depend on how open and honest the person being interviewed is. If they feel uncomfortable they may not give all the information they would normally.


Green Garage. (2017). 9 Pros and Cons of Ethnography. [online] Available at: [Accessed 15 Aug. 2017].

ethnography. (2017). [image] Available at: [Accessed 15 Aug. 2017]. (2017). Ethnography. [online] Available at: [Accessed 15 Aug. 2017].

Lassiter, L. (2005). Defining Collaborative Ethnography, an excerpt from The Chicago Guide to Collaborative Ethnography. [online] Available at: [Accessed 15 Aug. 2017].


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