Who owns our media souls?

In legacy media, it is easy to see who owns what and to know whose ideals are being pushed in what space, but in the new media with its user-generated content the owners views are not clearly pushed, or even pushed at all. In the new media people can create an echo-chamber through their ‘feeds’ and only further their beliefs while creating an incorrect view of the ‘other side’. Nicholas DiFonzo talks about this distance in his New York Times article, where he states “Among like-minded people, it’s hard to come up with arguments that challenge the group consensus, which means group members keep hearing arguments only in one direction.”

Many legacy media companies have branched out into the new medias and have broadcast their ideals onto these spaces now. You can see FoxNews and NBC’s latest news stories hours after broadcast on YouTube now, because of this its hard to see who actually owns and controls the media. For each individual, who controls the media that they use on a daily basis will vary and change all depending on their views and who they have put in the ‘echo-chamber’.

For myself, the media i use has no clear ‘owner’ and it all depends on the content consumed and the creator of that content, as i get most of my news stories online from multiple sources including Youtube and Google News Alerts. Youtube channels are a somewhat of a smaller collection of content compared to the television although that does not stop them from reaching larger audiences on a daily basis, due to the accessibility of the internet. Many daily or weekly news channels have appeared on youtube over the years and one that has gained a large following is SourceFed. 

SourceFed was started by long-running you tuber who produced news content Philip DeFranco, who wanted to expand his content and change the way he was able to inform is viewers. For more information of the history of SourceFed and Philip DeFranco watch this video. Due to the fact they reach over 1.5 million on the main news channel alone, SourceFed influences and shapes the media these people consume. Although like some legacy media it can be difficult to tell who’s ‘agenda’ is being pushed due to the many hosts and creators involved in the channel. However, this is also an asset to its viewers as it allows for many stories to be broadcast and the ‘echo-chamber’ to be somewhat dulled.


Nytimes.com. (2016). The Echo-Chamber Effect – NYTimes.com. [online] Available at: http://www.nytimes.com/roomfordebate/2011/04/21/barack-obama-and-the-psychology-of-the-birther-myth/the-echo-chamber-effect [Accessed 31 Mar. 2016].

YouTube. (2016). SourceFed. [online] Available at: https://www.youtube.com/user/SourceFed [Accessed 4 Apr. 2016].

YouTube. (2016). Philip DeFranco. [online] Available at: https://www.youtube.com/user/sxephil [Accessed 4 Apr. 2016].

YouTube. (2016). A Brief History Of Philip DeFranco & SourceFed. [online] Available at: https://www.youtube.com/watch?v=32eFD7z42As [Accessed 4 Apr. 2016]. 

Byrne, D. (n.d.). How to Fix Your Social Echo Chamber – Geoff Gates – Medium. [online] Medium. Available at: https://medium.com/@geoffgates/how-to-fix-your-social-echo-chamber-8f72ec777f80 [Accessed 6 Mar. 2019].

2 thoughts on “Who owns our media souls?”

  1. You have done a really good job addressing the concept. Rather than saying though that the media has no owner, it would be interesting to state that the media has the potential to be owned by anyone due to platforms such as YouTube allowing anyone to be a content creator. I like how you have outlined YouTube as a major news source and are suggesting it as a superior form of information than legacy media as it provides more opinions and perspective. I would recommend proofreading posts though before posting as I did notice some errors. Other than that, a really solid post.


  2. Great analysis! You’ve covered the concept of legacy media corporations such as Youtube thoroughly, explaining the influential effect it has on its target audience’s daily lives. I found the incorporation of your personal experience effective as it allowed me to relate and engage with the points you made, as well as the clear referencing and links to various sites you used as supporting evidence. Perhaps you could delve into those who ‘own’ the majority of media in Australia, just to expand the scope of your argument to nation-wide and informing your readers of individuals such as Rupert Murdoch and many media controllers people often aren’t aware of. Very well thought out post though.


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